The perfect gift or the everyday t-shirt, these companies are cashing in on riders who can’t get enough of their bikes and the culture.
Harley Davidson is the quintessential brand that promotes their “lifestyle”. I don’t know how many times I’ve seen a gentleman wearing a Harley Davidson shirt, only to find out he doesn’t even ride! They’re the best at promoting their brand, with each dealership location having it’s own unique t-shirt design. And it’s no wonder you see these shirts everywhere, they’re given to customers for free when they make a motorcycle purchase!
And it’s not just manufacturers that are cashing in on the market, Lucky Brand has been rolling out Triumph t-shirts as well.
I’m not one to judge a brand for making motorcycle riding mainstream, especially if the quality of the apparel is good, but I do tend to support companies that are made by riders, for riders.
Here are a few favorites:
- Never Ride Bitch. Vee is a local Bay Area rider whom I’ve had the chance to ride with and has some killer t-shirt designs. She supports women who rock these shirt by reposting their images onto her popular Instagram page.
- Born a Bad Seed sells new and vintage apparel with a moto-esque style. Their shirts can be distressed for an ultra vintage feel and they regularly add one of a kind gems to their shop, like jackets and tee’s.
- Hinterland Empire is also a women owned and operated company with their very own brick-and-mortar store in Occidental, CA. A few of the women in the Bay rode out there on a group ride to meet the team!
- Stance is a maker of unique socks, but I heard of their brand when they released their Harley Davidson collection.
- Motohaunt gear is unique to sportster owners. The ever so popular Sportstersquad and Sportstergram promote their line of shirts, hoodies, patches, keytags, and pins with the common denominator of the Harley Davidson sportster. Whether you ride a Forty-Eight, Iron, or Superlow, this apparel is designed with you in mind.
- New on the market is the Women’s Moto Exhibit line of overalls for women. Eventhough they are only available for preorder on their site, Lanakila MacNaughton’s designs are made for women who want to be comfortable.
What are your favorite motorcycle apparel brands/stores?